How to Find and Hire a Cover Designer for Your Book (+ Cover Reveal for These Savage Bones!)

One of the most important parts of self-publishing is making sure your book has a gorgeous cover. Here's what you need to know about finding and working with a cover designer!If you’ve been following the blog lately, you’ll know that I’ve been working on my first novella, THESE SAVAGE BONES. This will also be the first story I’ve self-published, so there’s a lot of exciting things going on!

And it’s about to get even more exciting, because today I’m unveiling the cover for THESE SAVAGE BONES!

Are you ready to see the cover, friend?  *begins drum roll*

TA-DA!

These Savage Bones: a novella by Kaitlin Hillerich

Now, how gorgeous is that?? *SQUEE*

I’m so, so excited with how this cover turned out, and I have to give a huge thanks to my cover designer Victoria Cooper for her amazing work!

So far, being able to have a say in the design of my cover has been my favorite part of the self-publishing process. Seeing my name on that cover for the first time was also strangely thrilling/surreal, and it’s slowly beginning to sink in that I’m actually going to have a published book out there. I’m definitely starting to feel like a real author!

THESE SAVAGE BONES will be released on October 25th, and you can read a description of the story and sign up to receive an email reminder when its published by clicking here!

Now without further ado, let’s get on with today’s topic!

Why You Need an Amazing Cover

We’ve all heard the saying “Don’t judge a book by its cover,” but unfortunately that’s exactly what readers tend to do. Humans are visual creatures, and a beautiful cover make us want to read a book even more. It creates the perception that what’s on the inside must be just as good as what’s on the outside.

You cover is going to be the reader’s first impression of your book–they’ll probably notice it before they even read the title. In a matter seconds, they will decide whether or not they want to click on your book on Amazon. If you have a gorgeous cover, they will be compelled to click and find out more about the story. But if your cover is a poorly designed eyesore, the chances are greater that they will pass over it and move on to the next book.

As unfair as all of this might sound, there’s no denying that a beautiful cover is more likely to draw in readers. You NEED to convince readers to click on your book. If they don’t, they’ll never get to your blurb or sample your first chapter or read reviews about how awesome your story is.

Your cover is your first step in convincing a reader that they need to read your book, so spending the money on a gorgeous cover is a must!

Where to Find a Cover Designer

Google is literally your best friend when it comes to finding a cover designer. I stumbled across my cover designer through a Google search, which led me to a website called The Book Cover Designer.

The website offers pre-made covers from different designers, and while I was browsing I kept noticing that all of the covers I loved were made by the same designer–Victoria Cooper. When I clicked on her profile I was excited to see she also offered custom designs in addition to her pre-made covers, which was exactly what I needed.

Which brings me to my next tip–if you see a cover you like on Amazon, check the book’s copyright page which usually credits the cover artist. Then, do a quick Google search (I told you Google was your friend!) to find out more about the designer.

Finally, a fantastic resource for finding a cover designer is this list from indie author Joanna Penn. There are a ton of cover designers listed, so it’s a great place to start your search!

What to Look For

When you’re considering a cover designer, there’s a few things you want to look for. First, browse their portfolio and make sure their work looks professional. You’ll also want to consider their style and whether or not it fits the vision you have in mind for your cover.

Additionally, look for reviews and testimonials from the designer’s customers. Was the designer easy to work with? Did they have good communication with the author? Did they finish the work on time? Look into the designer’s reputation and find out what they’re like to work with and if their customers were pleased with their work.

Consider Your Budget (But Also Consider Quality)

You can pay anywhere from fifty bucks to several thousand for a book cover. While you don’t have to spend thousands, you definitely want to invest in a good cover! I would say on average expect to pay at least around $100 for a good ebook cover (front design only), and $200-$300 for a print cover (front, back, and spine).

Of course, you will find designers who charge more or less than those figures. For example, my cover designer charges $85 for a custom ebook cover, which is a little below that estimation. But I wouldn’t be surprised if she raises her prices in the future as her work is gorgeous and I felt I was getting a high quality cover! So a lower price doesn’t always necessarily mean lower quality.

Another option to consider if you’re on a tight budget is a pre-made cover. These covers cost a little less than their custom counterparts and are made specifically for one-time sale to ensure your book is the only one with that design. Since I needed something very specific for THESE SAVAGE BONES this wasn’t a good option for me, but there are tons of gorgeous pre-made covers out there!

Book in Advance

Make sure you don’t wait until the last minute to book a cover designer if you’re getting a custom design! How far in advance will probably depend on the popularity of the designer and how many projects they currently have booked. I think I contacted my designer about a month and a half before my planned release for THESE SAVAGE BONES, but for some designers you might need to book as fear ahead as several months in advance.

You’ll also want to consider how long it will take the designer to complete the cover. I was lucky and received my finished cover in just a few days, but from what I understand the average turnaround is 2-3 weeks. The length of time will also depend on how many revisions you ask the artist to do until you’re happy with the design. Victoria communicated quickly and we only went through two drafts of the design, so that probably helped to speed up the process.

Communicating Your Vision

Sometimes, it can be hard to communicate to your designer how you’re envisioning the cover in your head. Some of the design elements you’ll want to consider are color tones, font style, layout, and imagery. You’ll also want to consider the genre of your story and the overall mood you’re trying to convey. What do you want the reader to feel when they look at your cover? The mood of a romance cover is going to be far different from that of a horror cover!

Try browsing the covers of other books in your genre for inspiration, and if you find examples of elements you really like and are looking for in your cover, show them to your designer. You can also help provide the designer with inspiration by telling them what your book is about, where it’s set, and what your main character looks like.

I would also recommend keeping an open mind as your designer might surprise you with something better than what you had originally envisioned. For example, I originally suggested a desert background for my cover, but when I saw the city background Victoria had used I ended up like it much better! That being said, don’t be afraid to also (politely!) ask the designer to make changes if there’s something you don’t like.

Additional Resources

I highly recommend this in-depth article from Reedsy to help you understand the cover design process even further. There’s also a beautiful infographic at the end of the article that sums everything up nicely!  (Hint: Save it to Pinterest for later!)


What do you think about the cover for THESE SAVAGE BONES? Please leave your thoughts in the comments below!

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6 thoughts on “How to Find and Hire a Cover Designer for Your Book (+ Cover Reveal for These Savage Bones!)

  1. I like that cover! Very well done. Great advice, too.

    I haven’t hired them yet, but when I do plan to hire a cover artist, one firm I have in mind—and they charge more than the artist you hired—is Bookfly Design (http://www.bookflydesign.com/). They have some fabulous covers in their portfolio! And they also offer proofreading and copyediting (these aren’t cheap, either).

    I’ve seen self-designed covers that other indie authors have put together, and I’d say that unless you have some good design skills, hire a pro.

    I can do some halfway decent design, but I know my limitations. I do my best when I have good artwork to start with, and I’m taking care of the typography (I liked that your artist mentions that option on her page). In part, I like to handle the typography (inside and out) because I’ve used Adobe InDesign since the mid-90s, when it was originally owned by Aldus and called Aldus PageMaker (showing my age there LOL).

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